Geun Hyuk Yoo, Senior Advisor at Lee & Ko, is a nationally recognized expert in health policy and public administration, with over 30 years of distinguished service in the Korean government, including high-level roles at the Ministry of Health and Welfare and the Office of the President. Most notably, he served as the Second Vice Minister of Health and Welfare, where he spearheaded major reforms in the healthcare system and led strategic initiatives to advance the healthcare industry.

At Lee & Ko, Mr. Yoo leverages his deep institutional knowledge and regulatory expertise to advise clients across a wide spectrum of matters related to healthcare policy, hospital and medical service delivery systems, pharmaceuticals, cosmetics, tobacco control policy, and food safety. He also plays a pivotal role in guiding clients through rapidly evolving sectors such as new drug development, cutting-edge medical technologies, and innovative medical devices. His advisory work focuses in particular on regulatory approvals, pricing strategies, and reimbursement under the national health insurance system, which are essential for achieving market access and successful commercialization in Korea’s healthcare sector.