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[Korean economy] The reason why we were involved in a legal dispute over "Haeundae Amso Galbijip".

다음
Type
Press & Releases
Published on
2022.01.16
On January 16, 2022, the Korea Economic Daily published an article in which it introduced Lee & Ko Intellectual Property Group’s recent victory in an appeal before the Intellectual Property Trial and Appeal Board (“IPTAB”). 

The article reported that “IPTAB had once rejected trademark registration of Haeundae Amso Galbijip, the trade name of the restaurant.” (As a background information, Haeundae refers to the name of a local district in Korea and Amso means cow.) The article noted that “the restaurant subsequently retained Lee & Ko Intellectual Property Group as its legal counsel, and, last month, Lee & Ko secured a winning decision by filing an appeal against the rejection decision.” 

Lee & Ko Attorney Eunwoo Vera Lee noted that “through a structured presentation of evidence and arguments, we were able to persuade IPTAB that the mark acquired distinctiveness.” She further explained that the decision “offers a meaningful case in which IPTAB recognized the distinctiveness of a mark on the basis of various factors, including, duration of use, level of recognition, and sales revenues, especially when such mark may not be afforded protection on the ground that the mark merely combines the names of a geographical location and a raw ingredient.”
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